Photoshoot Goals

The goal of this photoshoot was for Shields Health to highlight their positioning as a family owned, local business that puts a lot of care into their patients.

Together, we created a library of images with the goal of switching all the sterile, stock images they were using across their website and social media channels to relevant and personal story-telling brand imagery.

Our photoshoot included one day at one location and a second day at another. Each unique location offered essential services that we aimed to highlight.

Every brand client starts with a discovery call so we can get to know each other. I learn about your brand, your goals, and why each client has decided now is the time for a photoshoot.

01. INTRO CALL

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Once you're booked, we begin my brand planning workflow. My clients work on a questionnaire that helps me further get to know their business. We talk about hair and makeup, style tips, inspiration images and more. Planning for a larger company photoshoot typically involves a final zoom call with the marketing team prior to the photoshoot.

02. planning

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One of the most important aspects of your session is ensuring our location aligns with the brand vision. For clients with a dedicated office space, this is easy! For those who do not have a physical location, or work in multiple locations, this can be more challenging.

03. location selection

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All of our planning culminates into your photoshoot day. Putting effort into the planning and preparation means we all go into our shoot knowing exactly what we are hoping to achieve and have the tools to create images that meet your team's marketing goals.